Apple Acquires iPad3.com With Much Ease

A couple of days ago the world came across the bizarre story that Apple has filed a patent application to the World Intellectual Property Organization (WIPO) for the right to possess domain iPad3.com. This domain has been yet another entity in the list of Internet addresses, "related" to the technique of Apple, and therefore of interest to the company in terms of intellectual property rights to protect their users from fraud.

After the news going global that Apple filed a case against the company to gain access of iPad3.c0m domain, and although it is not officially decided yet, the domain holding company has decided to transfer the same to Apple. It became known that the struggle for possession of the domain of iPad3 has turned successful. It has been reported that the owner of iPad3.com domain, the Global Access Company, has licensed the possession of this domain to Apple.

Interestingly, in this case the application filed by Apple in the World Intellectual Property Organization is still considered "active"; this means that officials have not even rendered their decision, and the owners voluntarily handed iPad3.com domain rights to Apple. It seems that the threat of court had frightened the owners so much that they decided not to mess with trained lawyers in the patent Apple lawsuits.

Behind the Apple domain fiasco, there is a law firm specialising in intellectual property and brand protection, Kilpatrick Stockton & Townsend, who is the actual owner of the iPad3.com domain right now. The company has already been asked to pursue the case by Apple, which could be the true owner of the domain. The owner of iPad3.com domain has changed, so now Kilpatrick Stockton & Townsend, an international law firm, owns the field referring to an Apple product. It was sold by Global Access.

If Apple is not mentioned in the Whois as the owner of the domain iPad3.com, it can’t be excluded that Kilpatrick Stockton & Townsend has acted on behalf of the company, especially since Apple made a request to this area with the World Intellectual Property Organization (WIPO).

Nevertheless, the acquisition domain, if confirmed, does not necessarily indicate future exploitation by the American giant, whose goal may simply be to protect its trademarks. For example, Apple had obtained iPhone5.com, recovered from a forum on iPhone.

Thus, the next thing Apple has on cards will be getting the rights to the domains which are not even finished or just in conceptualisation state — it seems the company has now finally turned its gaze to the iPad.com and get it under their belt.

iPhone Apps, The 101 requirement For Business

A few years ago when the internet emerged, many companies were wondering if it was really necessary for them to have a website. Time has shown that the correct answer was YES! Now we have a similar question: do you need an iPhone application for business? The answer should be yes because we know that history is cyclical and always repeats itself. It happened with the internet and it looks like it will happen with the mobile and obviously as a company, are we going to run the risk of "not exist" a few years time?

But we will not rush out to find an iPhone developer to design a fully customised application tailored to business needs just because there is the possibility of history repeating itself, right? As rational people we need numbers and arguments that help us make these important decisions, here are some:

The Numbers Game

The popularity of Apple devices has surpassed the expectations of many, both at sales and popularity. Its influence has changed the way we communicate and entertain ourselves in our lives, both personally and at work.

It is not difficult to imagine why so many people are in love with this platform: easy to use, and it just happens to put life to fit in our pocket and therefore can join wherever you go.

According to recent statements by Apple, more than 200 million consumers in 90 different countries have an Apple device and the number is growing daily. Furthermore, a recent Nielsen study revealed that 66% of iPhone users download software and applications, explaining that since 2008 over 15 billion applications have been downloaded via the AppStore.

However, you still not clear about the exact way in which a mobile application can be beneficial to business, and probably still wondering why we make that investment? Read on...

Adapt Or Collapse

An iPhone application will allow us to evolve, adapt and survive in a market governed by technological advances and increasingly competitive software. Evolve your marketing plan by taking a step further. We will adapt to the prevailing market trends, we will be up to date and comply with the expectations of consumers, who increasingly expect to find applications that are useful or full of entertainment. In addition an application helps to survive in the jungle because it will allow competitors to compete on several fronts and benefit from a more competitive advantage if your main competitors do not have their own application yet.

Business To Consumer (B2C) Communication

A good iPhone application (with a good strategy behind of course), will enables to strengthen relationship with existing customers and contact new customers. With an iPhone application and active notification mechanism the contact with customers is simplified because one can design it to news and offers through an automatic hobble. In addition it is estimated that approximately 42% of users use these applications several times a day and 48% spend between 10 and 30 minutes with them. It certainly looks a good opportunity to be part of the daily lives of your consumers and gain insight about your brand, right?

Benefits

The advantages of smartphone applications that can integrate easily with other elements of online strategy are twofold, thus allowing all other channels – blog, social networking, and corporate website. This allows companies to be more accessible to the consumer and helps them reinforce branding, brand presence and importance in the minds of consumers. Eventually this may give profits.

In short, with millions of new Apple users, your business should not miss this amazing communication channel. The data clearly shows that the mobile market, for its young demographic and usually greater purchasing power, is a gold mine to get potential customers, sales and exposure levels.

Phir Se Mujhe Choor K Janey K Liye Aa

Kal raat, jab 4-din k taweel arsey k baad, main waqt nikal k apney waldein se milney ja raha tha to sab se akhir me mujhe traffic jam ka samna karna para, or aadha kilometer rasta adhey ghaney me tay howa. Ye bilkul shah Muhammad qabristan k dakhli darwazey ki baat ha, ek jame gafeer jama tha, bas sar hi sar nazar aatey thay, patharey waloun ka shoor tha or logon ki bhagdar. Main ne bike ka engine off kardiya, ku k rasta khulney ki koi umeed bar aati thi na soorat nazar aati thi.

Engine band howa to zehan idhar udhar ki batein sochnay laga. Un tamam afraad k barey main, jo is ek din k liye hi jaagtey hian or phir pura saal murr k nahi daikhtey, na hi koi ehtimaam kartey hain apney pyaroun k esaal e sawaab ka.

Esay main achanak Mehdi Hassan saahb yaad agaye jo isi qabristaan ki chaar-dewari me kahein abdi neend soo rahey hain. Or mujhe laga k jesay wo apni ghazal ka wo misra gunguna rahey hon, jo is waqt in tamam logoun pe saadiq aata ha k ….
“AA PHIR SE MUJHE CHOOR K JANEY K LIYE AA…!”

Or main mazeed sochoun main ghir gaya… Raasta to khul hi gaya par par sochoun ki girah mazeed ulaj gayi